And yet, meetings occur regularly, with no measurable outputs. Few people do the reading or prep, and many show up late or uninformed. The room isn’t designed for the purpose it’s being used for, and no one is taking notes or sending out follow-up action requests.

We’re going to need to create a cost for the sender (so it can’t scale to ridiculous) as well as an identity layer (so scammers can’t be fully anonymous–reputation is earned, not invented). It might be an open protocol in the spirit of the best parts of the net, or it might be a single monopolist that figures out how to extract value from it.